Members of the Market Research Specialist Chapter are responsible for providing valuable insights to solve business issues through both conducting primary market research (not only to solve identified business issues, but also to identify customer needs they are unaware of) and analyzing external data (claim data, syndicated research data, etc.) as experts. Members are also responsible for actively working on tasks other than market research as squad members in an agile organization. This chapter has Senior Analyst / Consultant who specializes in market research (called “Market Researcher”) and ones who specialize in design research (called “Design Researcher”).
“Market Researcher” is mainly responsible for providing valuable customer insights and actionable proposals based on the results of primary research and/or external data analysis to successfully launch new products. Also responsible for sharing best practices surrounding research design, external data analysis (targeting analysis, market size analysis and so on) with team members.
Compared with design research, market research 1) requires research to solve identified business issues, 2) is conducted in a controlled environment, 3) values objective analysis over experience.
◎ Market research experience in pharmaceutical industry
◎ Experience conducting pre-launch research on new products (Market understanding, Drivers & Barriers, Positioning, Message test, etc.)
◎ Enough knowledge of external data in pharmaceutical field like Sales data (IQVIA), Detail Call data (IQVIA, Intage), and Claim data (JMDC, MDV, Jmiri, NPA).
◎ Experience in Field Sales or Marketing
◎ Design research experience is preferable but not mandatory. It is possible to learn technique of design research after hiring
||時給：6,000円以上 ／ 月収例：976,5000円（時給6,000円×実働７時間45分×月21日）