||The company is the world's leading supplier of software that optimizes process
Define, manage and execute integrated field marketing programs which directly support
the company's go-to-market strategy and sales initiatives for B2B business in Japan.
Responsible for all Japan digital programs execution such as webinars, electronic direct
mailers, online community and seminars.
Manage individual Field Marketing project budgets and ensure the event/acct based
activities meets marketing objectives set and ROI.
Manage the process of qualifying and tracking leads and prospects generated from
marketing activities in the sales/marketing database and disseminate leads to sales for
Manage marketing material requirements for Japan, including translation and localization
of corporate marketing collaterals, shipping and inventory control of such material.
Ensure that localized material conforms to an overall, consistent Aspentech brand image,messaging and positioning.
Negotiate contracts, manage relationships with existing vendors and source new vendors
Use omni Channel marketing best practices to meet marketing goals and KPOs.
Provide timely reports and updates on program objectives and ROI, analyze effectivenessof the event, and make recommendations for improvement.
Track, monitor and manage marketing analytics leading to optimize program effectivenessand outreach.
Work in alignment and support of Field Sales and Country Manager.
Collaborate with the Corporate Marketing and Product Marketing teams.
Ensure appropriateness of presentation content, look and feel.
||Solid experience working in multinational corporations.
10 years of direct experience in high tech software or related industry in the energy,
petrochemical or process industry.
Communications/event marketing background mandatory.
BA/BS in business or marketing or equivalent.
Requirement and Skills/Knowledge
Excellent ability to communicate clearly and concisely, both verbal and written in English
Strong background in digital marketing and experience in social media marketing besides
having a solid foundation in marketing and communications fundamentals.
Exceptional project management and organizational skills in events.
A self motivated individual contributor who can work independently.
Proven ability to prioritize, plan, manage and execute multiple projects/events
simultaneously and deliver on-time.
Understanding and knowledge of the business culture and environment of the Japan
market Process Industries.
Has working knowledge of Eloqua, Salesforce.com, Webex etc.
Strong proficiency in Microsoft Word, Excel and PowerPoint.