Our Client is an American global manufacturer of Foods
Assist in developing and implementing annual marketing plans for both retail & professional channel, align with brand strategy to drive brand awareness and new pet owner
Lead the multifunctional marketing activity such as new product launch, promotional
campaign, exhibition, events and digital marketing.
Develop and execute the communication material, in-shop merchandising tools and sellingstory development behind in-depth nutritional product understanding in collaboration withpillar sales & marketing and scientific communication
Lead the sporting dog events 10 times a year to enhance the brand awareness, drive thenew pet owner acquisition and feed the digital contents through the event news and
professional dog owner’s story
Closely work with trade planning to monitors and track key performance indicators such
as sales volumes, market share trends, distribution, SKU availability, and review the
Translate consumer / shopper insights into actionable brand opportunities and bring the
operational plan into online / offline channels.
Develop and maintain relationships with other functional areas within the organization
that foster commitment, teamwork and excellence in executions
Context & scope
Under the leadership and support of the brand manager, Marketing Executive responsible
for executing the brand activation which aligned with brand vision & strategies. This role
is expected to interface SPT & PRO pillar team and external resources to manage the
brand activity. Additionally, with the Japan being the leading market in APAC, this role willplay in the interaction with global teams.