* Maintain a good knowledge of the market, health environment and regulations, trends, competitors, customer needs and other key drivers
* Define the yearly Sales budget for product range
* Draft the annual marketing plan for the product range
* Plan and prepare the product launch including regulatory schedule, customer product evaluations
* Define the product value, customer segmentation, product positioning, best channel to customer and pricing strategies for product.
* Develop the promotional material needed to reach the customers, and influencers.
* Develop the sales aids and train the sales team to product knowledge, to the customers/others targets approach and to the desired presenting of solutions.
* Define and implement the strategy to leverage the Key opinion Leaders