||The media Channel Multichannel Engagement Manager is a core-marketing role to build and advance the customer/consumer marketing capability of the our company Affiliate. This role is responsible for providing industry leading guidance and direction including channel mix and plan recommendations for how brands pull through their strategy through media channels to the consumer and health care providers. Leading the development of communication strategies, which incorporate understanding of the target insights, media consumption habits and evolving channel landscape. Additional key responsibilities are to manage internal/external partners, support media execution, and lead PDCA cycle. (s)he must demonstrate the innate motivation to be on the leading edge, to shape the future, and to create experiences that make the unimaginable possible for our customers.
□ At least +5 years digital marketing or media agency experiences
□ Digital, SEM, SEO and Traditional Media Strategy, planning and buying experience
□ Experience with Media Measurement and Planning Tools-Google Analytics, Webtrends, Doubleclick
□ Experience managing and/or working with creative agencies, vendors and IT teams
□ Familiar with Syndicated Research- Simmons, IMS, MRI and MARS