||The Consumer Multichannel Engagement Lead (MCE Lead) is a core marketing role to build and advance the customer marketing capability of the our Company Affiliate by working directly with our marketed brands and cross-functional and creative agency partners to develop and implement effective multichannel consumer marketing strategies based on deep customer understanding and consumer insights. The Consumer MCE Lead will also work with the brand teams to monitor and improve consumer tactic and channel effectiveness on an on-going basis.
The Consumer MCE Lead deeply understands brand strategies as well as customer insights to collaborate with several internal subject matter experts, agencies and other external partners, to develop and execute industry leading multichannel communication plans engaging consumers.
・ Bachelor’s Degree
・ At least 5 years relevant marketing experience ? consumer related marketing strategy and tactic development
・ Critical thinking skills/strategic mindset and marketing planning expertise
・ Deep expertise in attitudes, beliefs, behaviors of consumers and key influencers
・Ability to identify key insights leading to powerful message/creative
・ Ability to work cross- functionally and to lead and influence without authority
・ Experience working with/managing creative agencies and/or other vendor partners
・ Channel/tactic understanding (breadth vs. depth), including measurement and optimization
・ Tactic measurement and analytics experience
・ Agency management experience